A private photo ritual for your favorite people

Your people.
Today's moments.
One private board.

Take a photo, pin it to a circle, and watch the day unfold together. No feeds to perform for. No strangers. Just the people you invited.

A friend walking a golden retriever beside a lake in the morning

Morning walk

just now
Two friends laughing over coffee at a sunny café table

Coffee catch-up

10m ago
TODAYFriends

Private by design

No adsNo trackingNo public profilesStored with iCloud

Simple on purpose

Share the day, not your whole life.

Pinned is built around a small loop that feels good enough to become a habit—and private enough to trust.

01

Camera first

Take the moment now. Pinned never asks to browse your photo library.

02

A board for today

Each private circle becomes a living corkboard of the moments happening today.

03

Your private Memories

Every photo you take stays in your own iCloud archive, even after today’s board resets.

04

Right on the Home Screen

The Pinned widget keeps your circle’s newest moment close without opening the app.

Privacy isn't a setting.

It's the product.

The Pinned promise

Made for real relationships—not reach.

Your circles are invite-only. Pinned uses Sign in with Apple and CloudKit, never sells data, and includes clear reporting, blocking, and account deletion controls.

Read the full privacy policy
Pinned app icon

Pinned for iPhone

Keep today close.

Launching soon. The first version will be free.

Join the private beta